Popular character Grug from the 2013 movie “The Croods” recently made an unexpected appearance all across the internet. Posts about the comedic caveman have been popping up all over social media. Users have been finding completely unrelated, random people, events, or other meme culture references, and saying that it “Rhymes with Grug,” even if it doesn’t rhyme.
This absurd meme has made its mark on the internet, causing Grug to go viral. There are some potential causes for this. One possibility is that the patterns of old movies suddenly becoming a huge meme. This has happened before, with things like the infamous Bee Movie, “You like jazz?”, or Shrek consistently reappearing in meme culture. The resurfacing of iconic movies becoming popular again, like “The Croods”, usually occurs during a slow movie season. When not many films are being released, or the audience doesn’t enjoy the ones being released, this tends to happen, especially in the case of the “Rhymes with Grug” meme.
The first known case of this meme goes back to February 13th, 2020, when a YouTuber, Madox The Psychic, posted about a scene from “The Croods” where Grug, a caveman dad, “creates” random inventions like sunglasses, saying that, “It rhymes with Grug.” Now, users everywhere on the internet are quoting this scene and associating Grug with absurd topics. The strangeness of the meme has made the caveman spread across social media like a wildfire.
Memes, like Grug, are a way for the internet to express its humor and culture. Even if they seem stupid, which sometimes they are, things like this give people a way to connect and share a good laugh at blasphemous, nonsensical jokes. In the end, the next trend or viral meme can only be decided by the ever-so-unpredictable internet.
